National Boss’s Day is coming up next month. It’s a time when workers celebrate the leadership, contributions and wisdom of the man or woman in charge. Webster’s dictionary defines a boss as “a person who exercises control or authority, specifically one who directs or supervises workers.”
As a small business owner, a boss wears many hats. He or she not only possesses the qualities listed above, but this person is also responsible for moving the company forward, boosting brand recognition and profitability and constantly enlarging the business’s base of customers. A bo$$ is someone who thinks outside the box, who is always on the hunt for innovative marketing ideas and solutions to ramp up revenue and improve the company’s bottom line.
So how does a small business owner become a bo$$ in today’s uncertain economy and increasingly competitive ecommerce world? He or she must understand that most companies can’t survive on a cash-and-check only basis, that potential customers will hit the road when they see that you have no way of accepting their credit cards. Opening a merchant account is one of the fastest and most cost-effective ways of increasing your profitability, quickly placing you on the road to greater sales.
Why is this? It’s simple: Plastic is king! Prospective customers are more likely to make larger orders than those who pay with a check or cash. It’s easier for them to buy now and pay it off at a later time. A merchant account also means less waiting time at checkout. In a few moments, you can swipe a credit card or key it in and receive approval, versus having to wait for a customer to write a check or counting out and giving them back change. With mobile or wireless credit card processing, you can accept credit cards on the go, which is especially handy if you travel a lot for your business.
Why settle for being a boss when you can be a bo$$? Take control of your financial destiny with a merchant account that can build customer loyalty and dramatically increase sales.
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